Hi, I'm Serafima Mikheeva

a product designer with 5+ years of experience in complex services and fintech

At Alfa Investments, I design the partner product marketplace and cards for exchange-traded and over-the-counter assets across primary and secondary markets.

I bring energy to product teams, think beyond individual features and work across teams, business units and partners. I dig into problems and use research to guide decisions.

Alfa Investments

2025 - present

Launched junior brokerage accounts, a partner product marketplace and OTC asset cards. The marketplace's MAU grew 10x in one year. Created a roadmap for the Long-Term Savings Programme.

VTB

2024 - 2025

Designed business banking journeys and services from scratch. Launched three services with the team, added key subscription management features and redesigned the management experience for mobile and web.

Hodler

2023

I joined to work on a rebrand and proposed building an entire platform.
With the product owner, I created a distinctive product with limited resources. It attracted several million in investment and won users' support.

Stakewolle

2022