Service launch
Designed the service from scratch, conducted research, secured approvals and handed it over for development.
- TimelineSix weeks for design, research and approvals.
- TeamProduct manager, business analyst, frontend developer and me as product designer.
- UsersVTB Business platform users
- Design systemBuilt entirely with VTB's internal design system.
- Entry pointsInitially launching through the marketplace only.
Process
Competitor research and hypotheses
Validate hypotheses through interviews
Create final designs
Approvals and development handover
Competitor research
Sber and Alfa offered similar services. I interviewed customers using both to understand the strengths and weaknesses of their experiences.
Findings
- Report storageUsers disliked downloading reports and often lost them on their devices.
- Minimal inputEmployers often only had a prospective employee's passport details.
- Check speedUsers expected a report within 3-10 minutes.
- IndicatorsUsers wanted an immediate, clear summary on screen.
The resulting service
I mapped edge cases with the systems analyst. Together, we found solutions that supported a good user experience and faster development.
Working through constraints
I partnered closely with the frontend developer, who helped support proposals for new functionality.
For example, VTB had previously split a person's full name into three fields; we proposed a single input.
For example, VTB had previously split a person's full name into three fields; we proposed a single input.
I reviewed detailed legal requirements and presented the reasoning for avoiding unnecessary data masking.
We built on the design system with targeted adaptations. The design system lead agreed to custom components for these specialist services.
Report storage was not initially included. I used research to demonstrate the need; the product manager secured leadership support and extended the timeline.
User flow
I mapped edge cases with the systems analyst. Together, we found solutions that supported a good user experience and faster development.
Service in use
Entry points
The plan was to launch in the marketplace, then add entry points from other services.
More details: April 2025
The project is covered by a pre-release NDA. I can discuss further details in an interview where permitted by the confidentiality agreement.